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    Armco Branding: Brand Identity, Digital, Print, Event Design

    Project Details

    We were chosen by Radar LA to be part of a select team to re-brand ARMCO. The leading provider for web-based audit technology for the mortgage industry. The team helped ARMCO’s marketing efforts by updating their brand, website, print and digital collateral. We met with the ARMCO team and got to know them. We learned a lot about their business, their industry, and listened to their needs. From the get-go, we heard keywords like “fresh” “clean” “easy to use” and “positioning.” Through extensive ideation and development we were able to produce, test and launch a successful new brand. The results exceeded our expectations.

    Visit ARMCO [Website]

    Comparing September 2014 to September 2013:

    147% increase in unique visitors
    196% increase in total visitors
    474% increase in direct visits
    92% increase in search engine traffic
    364% increase in referring traffic
    12% decrease in bounce rate

    Armco Branding: Brand Identity, Digital, Print, Event Design

    Project Details

    We were chosen by Radar LA to be part of a select team to re-brand ARMCO. The leading provider for web-based audit technology for the mortgage industry. The team helped ARMCO’s marketing efforts by updating their brand, website, print and digital collateral. We met with the ARMCO team and got to know them. We learned a lot about their business, their industry, and listened to their needs. From the get-go, we heard keywords like “fresh” “clean” “easy to use” and “positioning.” Through extensive ideation and development we were able to produce, test and launch a successful new brand. The results exceeded our expectations.

    Visit ARMCO [Website]

    Comparing September 2014 to September 2013:

    147% increase in unique visitors
    196% increase in total visitors
    474% increase in direct visits
    92% increase in search engine traffic
    364% increase in referring traffic
    12% decrease in bounce rate